The Primm family in Nevada averted a crisis by securing a partnership with Las Vegas-based Terrible’s. This move comes as the Primm family faced the closure of its hotels and casinos on July 4. Cory Clemetson, the president of Primm South Real Estate Company and grandson of the founder, expressed satisfaction in aligning with Terrible’s.
Terrible’s president, Tim Herbst, shared their dedication to preserving Primm’s legacy and pursuing growth. Primm once offered affordable alternatives to Las Vegas, but its last remaining casino hotel, Primm Valley Resort & Casino, faced closure, risking 344 jobs.
The closures were attributed to financial struggles, as explained by Affinity Interactive CEO Scott Butera. The New York-based Z Capital, the principal owner, managed the properties for nearly 15 years. Clemetson remarked that his grandfather would be upset over job losses on such a significant holiday.
If my grandfather were alive, he would be outraged about letting go over 300 people on the 4th of July, a celebratory day.
Past closures affected Primm’s reputation as a cost-effective destination for travelers heading to or from Las Vegas. The area faced challenges like the shuttering of Whiskey Pete’s and limited operations at Buffalo Bill’s Resort & Casino.
In December 2024, one of Primm’s first casinos closed, diminishing its appeal further. Affinity Interactive’s decision to close operations emphasized a lack of viability in the casino business.
Improved prospects include the construction of the Southern Nevada Supplemental Airport, expected to bring new opportunities. The airport, near Primm, could benefit local casinos as early as 2035. This makes Primm’s future promising, offering advantages over some Las Vegas properties.
The Herbst family plans renovation efforts that include property upgrades, enhanced amenities, and new investments. Clemetson is optimistic about the resorts’ potential, remembering fond memories from his family’s involvement in the business.
My grandfather is known as a legendary figure in our state with a lot of history.
Looking to the future, Clemetson and his family hope to preserve Primm’s rich legacy while revitalizing its appeal. They aim to rebuild the brand and once again attract visitors to the area.