New Product Launches: Apparel, Tech, Beauty, and More

We regularly highlight our favorite new product releases, offering insights into the latest apparel, tech, beauty, and lifestyle items. Here’s a rundown of noteworthy launches that deserve your attention.

Apparel and Footwear Launches

Hoka’s Clifton series has introduced its latest version, the Hoka Clifton 11, a neutral everyday running sneaker suitable for both walking and jogging. It includes soft foam cushioning, a mesh upper, a softer sockliner, reflective details, and a double-lace lock to keep the tongue in place. Available in various sizes, including wide and extra-wide.

Hoka has also released the Clifton Pro for those seeking a more performance-oriented shoe. This variant features advanced foam, a rocker-shaped outsole, durable rubber, and reflective details. Its gusseted tongue stays securely in place while running.

Reporter Zoe Malin shares her experience, saying the Clifton Pro’s balance of cushion and firmness offers comfort and bounce during her 6 to 8 mile runs, noting the spacious toe box accommodates swelling during longer runs.

Saucony’s Paramount Max boasts thick foam cushioning, a high-rebound footbed, and flexible design aiding efficient heel-to-toe transitions. Its breathable mesh and anatomically designed heel prioritize comfort. Malin finds it perfect for recovery runs, appreciating its shock-absorbing qualities.

Brooks introduces the upgraded Hyperion Max 4 race training shoe featuring springy cushioning, nylon plate propulsion, and a breathable upper for airflow. Its innovative design targets quick heel-to-toe transitions.

Tech Launches

Sony unveils the RX10 V camera, offering massive zoom capability in a compact size. It merges a small image sensor with a broader lens, delivering improved AI tracking autofocus that automatically focuses on subjects like people, animals, and vehicles.

Beauty Launches

Olaplex adds the °7 Shine Serum Mist to its No.7 Bonding Oil collection. This two-in-one treatment combines a hydrating serum and lightweight oil for shine and frizz control, offering heat protection. Malin reports it revives day-two curls and adds shine.

One/Size launches a setting spray with a luminescent finish. It offers sun shielding and hydration with coconut water and witch hazel, available in shades accommodating different skin tones.

Peace Out introduces pore strips utilizing hydrocolloid technology to absorb oil and minimize pores. These strips, with retinol, enhance skin texture, suited for oily or combination skin.

Aveeno releases its first vitamin C serum, designed to brighten skin without clogging pores. Editor Mili Godio mixes it with moisturizer before sunscreen application, confirming it integrates well under makeup.

Native launches a powder dry shampoo, praised by Godio for its convenient pump applicator and portability, making it easy to use on the go.

Megababe’s Coldies, reusable and wearable products, absorb body heat for a cooling effect. Available in collar and bra insert styles, they function immediately upon contact without preparation.

Home and Kitchen Launches

Blueair introduces handheld Comfort Collection fans, including the AlwaysCool, with 32-hour battery life and adjustable speed levels. Its LCD screen displays battery status, available in unique colorways.

iRobot debuts the Electro Plus vacuum, combining traditional cordless vacuum and mop functionalities with disinfectant properties via electrolyzed water. The new Roomba models include vacuum-mop combos and standalone vacuums.

Hasbro’s new Play-Doh Blooms line for adults offers pastel shades and tools for creative floral arrangements. Available in various styles, these kits are available through major retailers.

Travel and Outdoor Launches

Béis updates its core travel collection, including enhancements to The Weekender and Travel Backpack. Designed based on feedback, these items feature expanded space, improved accessibility, reinforced straps, and recycled materials for durability.

Why should you trust NBC Selected? Our staff reviews new products thoroughly, sharing firsthand experiences every month to keep you informed about the best choices.