Voters in North Carolina have shared their frustration with President Trump and the state of the economy, but many are not ready to switch their support away from him or his party as the midterm elections approach. These insights came from two online focus groups observed by NPR, featuring 12 voters from North Carolina who supported Joe Biden in 2020 and then Trump in 2024. The focus groups were conducted by Engagious and Sago as part of the Swing Voter Project. This group included seven independents, four Republicans, and one Democrat, indicating a more Republican-leaning sample than previous months.
Trump Perceived as Out-of-Touch Yet Strong
Half of the surveyed voters expressed disapproval of Trump’s performance, citing his disconnect from economic hardships amid the ongoing conflict in Iran. Of the 12 participants, eight felt Trump is disengaged from their economic concerns, and nine are more economically anxious than before he took office last year. Although not a scientific poll, these focus groups offer insight into trends appearing in broader surveys.
April M. noted, “I don’t think he really understands the American people, what we are going through, what we’re suffering with,” alluding to high gas prices. Participants also reacted negatively to Trump’s remark, “The only thing that matters when I’m talking about Iran, they can’t have a nuclear weapon,” which some felt ignored urgent domestic issues like food and employment needs.
Despite these critiques, the other half of the voters remain aligned with Trump. Many appreciate his fulfillment of promises such as border security. Rich Thau, president of Engagious, noted that many voters are content with Trump’s overall impact, viewing him as a strong leader. Nine of the 12 described Trump as a strong leader, with none considering him weak. As Vikki B. stated, “If he says he’s going to do something, he does it, period.” This perception of strength, even amidst chaos, retains voter support.
Democratic Infighting Deters Support
Though dissatisfied with the economy, none of the focus group participants planned to vote for Democrats as a way to counter Trump. Barrette G. expressed that a “protest is a wasted vote,” suggesting focus should be on candidates’ individual merits rather than party affiliation. He viewed both parties as neglecting the middle class, feeling Democrats focus too much on fringe issues.
Some voters attributed a negative image to Democratic Party due to perceived internal discord. April M. expressed a need for unity within the Democratic ranks, while Vivian T. added, “They need to show a united front.”
Rising Concerns Over AI and the Need for Government Action
Regarding artificial intelligence, the focus groups revealed alignment in concerns. Many voters apprehend AI’s impact on jobs and society. Steve M. voiced fears about “displacement of large sectors of jobs” and the potential for AI to discourage critical thinking in education.
The consensus among participants was a desire for government regulation of AI technology. Steve M., though skeptical about a complete shutdown of AI, advocated for collective global action to manage its development.
Thau observed a shared sense of lack of agency among voters, feeling they cannot tackle AI’s challenges alone. Many hope for decisive political intervention, believing it might yield meaningful progress.

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