Carlo Petrini, who passed away on May 21 at age 76, was the mind behind the Slow Food movement. This global initiative, founded in 1986, aimed to make eating a more meaningful aspect of modern life. Petrini’s vision for Slow Food boiled down to three essential principles: food should be ‘good, clean, and fair.’
These three words captured the essence of what Slow Food stands for. Good food can elevate happiness. Clean food minimizes harmful additives and respects the environment. Fairness ensures that those who produce and deliver food are treated and compensated justly.
The organization Petrini started in Italy has since grown significantly, with chapters in over 150 countries. This widespread resonance can be attributed to the universal appeal of its core values, which focus on the well-being of people and the planet.
Food should be ‘good, clean, and fair.’ – Carlo Petrini
Petrini kicked off his movement with a protest against the first McDonald’s in Rome. He and fellow activists demonstrated by distributing bowls of penne, making their point through direct action. Critics may have labeled them as jesters or luddites, but the movement’s enduring impact speaks for itself.
Carlo Petrini’s communication skills ensured that his message reached far and wide. His concise slogan became a cornerstone, highlighting his ability to advocate effectively for a cause that intertwines human values with food culture.

How a Chef is Helping Families Make Affordable, Healthy Meals
Popeyes Collaborates with The Surf Lodge for a Unique Food Experience
The Collaboration of Polly Wales and Castro Smith in Jewelry
Best Breathable Work Boots for Hot Weather
Celebrate America’s 250th Birthday with Commemorative Products
Embrace Nature: The Touch Grass Challenge