From Reality TV to Politics: Luke Gulbranson’s Congressional Run

Luke Gulbranson, known for his appearances on reality TV, is running for Congress in Minnesota’s 8th Congressional District as a Democrat. He aims to challenge Republican Rep. Peter Stauber. Gulbranson is a newcomer to politics, marking his first campaign for elected office.

Before entering politics, Gulbranson gained fame from his time on Bravo’s “Summer House” and its spin-off “Winter House.” His decision to run for Congress came after a morning routine of talking to his parents, drinking coffee, and listening to President Trump.

“In that moment I was like, ‘Wait, I’m going to do this. I’m going to actually throw my hat in the ring and do this,'” Gulbranson expressed in a conversation with NPR.

Gulbranson is not alone in transitioning from reality TV to politics. Farrah Abraham of MTV’s “Teen Mom” is eyeing a City Council position in Austin, while Spencer Pratt from “The Hills” is running for Los Angeles mayor.

David Bresenham, a lecturer and executive producer of reality shows, argues that reality TV prepares stars for politics. Skills such as managing public scrutiny, camera handling, and creating soundbites are invaluable for political careers. Traditional politicians are still learning to adapt to these challenges, while reality TV stars are familiar with them.

Gulbranson believes his reality TV background equips him for the resilience needed in politics. He feels that television has prepared him with thick skin, crucial for enduring the harsher world of political competition.

Returning to Minnesota, Gulbranson now runs a maple syrup business and coaches hockey. He highlights his upbringing as a “welfare kid” and acknowledges ongoing struggles in his community, such as economic difficulties and healthcare challenges.

Gulbranson’s TV persona doesn’t bother him; he’s focused on issues affecting everyday lives, like healthcare and economic security. He remains confident about who he is and how his constituents will view him on the campaign trail.

In contrast, Spencer Pratt is running for Los Angeles mayor. Known for his divisive role on “The Hills,” he stepped into politics following a personal crisis—his home burned in a wildfire. He aims to tackle issues like crime and homelessness, distancing himself from any political party.

Bresenham points out that reality TV stars enjoy the freedom to reinvent themselves, making voters see them as relatable figures.

“We vote for people we want to have a beer with,” he states. “Even if you don’t like them, they’re familiar to you.”