Dana White on UFC’s Stance on Pride Night and Corporate Campaigns

Dana White, UFC President and CEO, recently addressed the topic of Pride Night during an appearance on “Tomi Lahren Is Fearless.” When asked why the UFC does not host such an event, White made his perspective clear. Corporate virtue-signaling does not appeal to him.

White emphasized that the UFC does not need special events or campaigns to demonstrate respect towards various communities, including LGBTQ+ individuals. “I don’t give a s—. I don’t care what you are or who you are or what you do. We don’t talk about that or any of that stuff,” White stated. He clarified that the organization naturally respects all people without requiring themed nights to prove it.

This view aligns with his broader belief in free expression. White prefers not to dictate the actions or words of fighters, employees, or fans. “I let everybody be themselves, do their thing,” he said, stressing that the UFC should not become an organization that enforces speech codes.

The conversation unfolded as discussions about Pride-themed events gained attention in the sports world. For instance, San Francisco Giants players faced controversy over Bible verses written on Pride caps during a game. Major League Baseball (MLB) later issued a warning to these players, citing uniform regulations. MLB clarified that the warning was about rules, not the content of the verses.

Similar controversies confirm White’s disinterest in adopting such campaigns for UFC. He believes good deeds should not require public validation or become publicity events. “First of all, we donate lots of money to lots of different charities and I do personally too,” White said, noting that the motivation matters more than public recognition.

White acknowledged that everyone in the organization should be free to express themselves, even when he disagrees with their statements. He referenced an incident involving Josh Hokit, who made controversial remarks. While unhappy with Hokit’s comments, White upheld his right to speak freely.

Ultimately, White asserts that the UFC remains committed to treating people well, independent of external expectations. “As long as you’re doing the right thing, you don’t have to run around and prove to everybody that you’re doing the right thing,” he explained.