Remembering ‘Produce Pete’: The Legacy of Peter Napolitano

Peter Napolitano, affectionately known as “Produce Pete,” was a treasured television figure who devoted his life to guiding audiences in selecting the finest produce. According to reports, Napolitano, who was 80 years old, passed away on January 26 at a hospital in Paramus, New Jersey. His son confirmed the news to The New York Times, though the cause of death was not disclosed.

Early Life and Family Legacy

Napolitano was born on February 23, 1945, in Englewood, New Jersey, into a family deeply rooted in the produce trade. His father, an Italian immigrant and one of twenty children, established the family business, leading young Peter into the world of fruits and vegetables. At just five years old, he began selling produce door-to-door alongside his father.

I come from immigrant people,” Napolitano shared during a 2025 appearance on the TODAY Show. “My father came here from Italy. No education, no nothing. And then, you know, I got lucky 35 years ago when someone was in my store and put me on a local show.”

In the mid-1950s, the Napolitano family expanded their endeavors by selling watermelons from an empty lot in Bergenfield, New Jersey. By 1959, they had opened Napolitano’s Produce, and Peter officially took over the store in 1970, transforming it into a popular regional spot for fresh produce.

Becoming “Produce Pete”

Peter Napolitano’s television career kicked off in 1989 when he was asked to discuss concerns about contaminated Chilean grapes on a local New York talk show. His charisma and expertise led to regular appearances, eventually securing a longstanding role with WNBC in 1992, where he gained widespread recognition as “Produce Pete.”

Known for his practical advice, Napolitano educated viewers on selecting the best fruits and vegetables. He recommended choosing items that felt “heavy in the hand” and encouraged embracing irregularly shaped produce, which often carried more flavor. For pineapples, he suggested looking for a deep golden hue as a sign of ripeness, and when selecting pumpkins, he advised lifting them from the bottom to avoid breaking the stems.

Beyond Television

Napolitano’s influence extended beyond the small screen. The Times reported on his parody on “The Daily Show,” commendation by comedian Tina Fey, and recognition by actor Harrison Ford. He published several books on his expertise, including “Produce Pete’s Farmacopeia,” a guide to choosing and preparing produce, and an autobiography in 2023 titled, “They Call Me Produce Pete.”

Though he retired from running the family store in the late 1990s, Napolitano continued to work as a broker and buyer in the produce industry, all the while maintaining his presence on television.

A Cherished Legacy

NBC 4 New York paid tribute to Napolitano, acknowledging his status as a beloved station member. His segments combined valuable produce insights with heartfelt personal tales of his Italian immigrant family. For many viewers, “Produce Pete” was a trusted guide in the produce aisle.

Napolitano leaves behind his wife, Elizabeth “Bette” Napolitano, two children, seven grandchildren, and several siblings. His iconic sign-off phrase captures the essence of his life’s work: “If you eat right, you’re going to live right.”

Deirdre Bardolf is a lifestyle writer with Fox News Digital.