Hailey Bieber Shines in New Campaign for Rhode Skincare

Hailey Bieber recently shared some sun-drenched moments from her new campaign for Rhode, her skincare and beauty brand. In an Instagram post, the model, 29, offered a peek into the campaign, featuring snapshots of her sporting a bikini on the beach alongside some of her brand’s products.

The campaign included behind-the-scenes photos, where Hailey is seen lounging on the sand in a brown bikini that accentuates her toned abs. She paired the look with a dark brown, cropped, long-sleeve cover-up and gave a confident thumbs up to the camera.

Launched in June 2022, Rhode began with three key products: the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. The brand quickly gained popularity, culminating in its acquisition by e.l.f. in May 2025. Hailey continues to lead as the chief creative officer and head of innovation.

“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” Hailey shared on Instagram.

Besides her work with Rhode, Hailey is known for her presence on red carpets, such as at the Australian premiere of “Wuthering Heights,” where she dazzled in a lacy sheer black Saint Laurent dress.

Hailey also supports her husband, Justin Bieber, as seen when he headlined at Coachella. Although critics labeled his performance as lackluster, some fans cherished his nostalgic song renditions.

“These 8 minutes of Justin Bieber singing his old songs, I’m going to treasure them in my heart for the rest of my life,” one fan noted.