President Trump’s online use of anime-style imagery has faced backlash in Japan. His actions have strained diplomatic ties and upset both creators and fans of anime.
On a recent Saturday, Trump posted a video on Truth Social depicting himself as Naruto, a well-known anime character. This video included an AI-generated segment where Trump appeared dressed as Naruto and mimicked a signature gesture from the series. The post angered many who saw the imagery as used without permission.
Japan’s response was swift. A government minister highlighted concerns over the use of Japanese intellectual property. The minister warned that such practices could harm the reputation of Japan’s creative industries. Japan has communicated its stance to the U.S., stressing the importance of protecting cultural exports.
This incident follows previous tensions caused by the use of other Japanese pop culture elements by the Trump administration. Imagery from franchises like “Dragon Ball,” “Yu-Gi-Oh!,” and “Pokémon” has appeared in various online posts. For instance, anime was featured in a TikTok video celebrating U.S. military actions.
Attempts to seek comments from official entities were not successful. Neither the White House nor the State Department provided comments on Japan’s criticism. Responses from Bandai Namco Entertainment and Studio Pierrot, associated with “Naruto,” were also absent.
The broad use of animated characters by the Trump administration extends beyond anime. Other franchises like “SpongeBob SquarePants,” Marvel, DC Comics, and “Call of Duty” have been featured. However, the political utilization of anime has specifically triggered backlash in Japan, where anime holds significant cultural value.

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