Bobby Pulido’s Congressional Campaign Challenges

Latin Grammy winner Bobby Pulido, who is now running as a Democratic congressional candidate, shared in a 2010 interview with a Mexican newspaper that he has not gone shopping since becoming a music star. According to a profile in El Norte Magazine from the same year, Pulido noted that during college, he occasionally visited supermarkets, but since his career began 15 years ago, this has no longer been the case. Pulido explained to interviewers that managing his household tasks, such as grocery shopping, was not something he had time for or regularly engaged in since launching his singing career.

Currently, Pulido is the Democratic candidate in one of the country’s competitive congressional districts. This image contrasts with the Democratic focus on affordability, a key strategy for the 2026 midterms that aims to address issues like inflation and high gas prices which have drawn public scrutiny. Pulido is well-known for his contributions to Tejano music, with prominent songs such as “Desvelado” and “Se Murió de Amor.” He has earned five Latin Grammy nominations, winning Best Tejano Album in both 2022 and 2025.

Despite past controversies, Pulido’s campaign centers on Texans’ economic concerns, emphasizing real-world expenses. “The economy we care about is not a bunch of numbers and letters flashing on a board on Wall Street,” his campaign page states. It focuses on the cost of everyday essentials like groceries, housing, and health insurance.

Recent inflation reports indicate price increases, with a rise to 4.2% in May from 3.8% in April, based on U.S. Bureau of Labor Statistics data. Pulido highlights how inflation disproportionately affects his district, which he claims has the lowest per-capita income in Texas. “In the Rio Grande Valley, inflation hits us much harder,” Pulido remarked on a podcast on his YouTube channel.

Pulido aims to unseat Rep. Monica De La Cruz, R-Texas, in a race expected to be one of the key challenges for Democrats in Texas, especially after state redistricting aimed at displacing Democrats. Pulido’s ability to garner cross-party support may be pivotal this election cycle. Monica De La Cruz, a two-term incumbent, secured her position in 2024, defeating Democratic nominee Michelle Vallejo with a 57.1%–42.9% margin.

After successfully clearing the Democratic primary, Pulido is set to face Monica De La Cruz on November 3. Reporter Leo Briceno covers politics for Fox News Digital’s congressional team and has prior experience with World Magazine.