The Sculptor Behind India’s Shivaji Craze

Anant Ganpat Chougule found an unexpected path to success through his sculptures of the Maratha king Shivaji. Situated in Sawantwadi, a town in Maharashtra, India, his journey began amidst the Covid lockdowns. During this period, he crafted a Shivaji figurine from clay.

At just 25 years old, Mr. Chougule’s skills captured the public’s attention when he shared a video of his creation on YouTube. The detailed figurines, some as small as six inches, resonated with people as interest in the 17th-century king surged. ‘There’s a lot of demand,’ he stated, referencing the increased appreciation for Shivaji.

The growing popularity of Shivaji has been driven partly by the Rashtriya Swayamsevak Sangh’s efforts to promote Hindu nationalism. Prime Minister Narendra Modi’s Bharatiya Janata Party has also been involved in these efforts. Consequently, this cultural and political climate has been beneficial for Mr. Chougule’s business. While his physical store displays his works, most sales occur online.

Supporters of Shivaji often highlight his role in founding the Maratha empire and resisting the Mughal influence. The narrative, particularly among Hindu right factions, sometimes includes anti-Muslim sentiments, labeling Mughals as ‘invaders.’ Despite the charged discourse, Mr. Chougule notes that in his community, no distinction is made between local Muslims and historical Mughals, emphasizing unity.